ABOUT
Yokohama Market Direct Shops introduces restaurants and retailers that use ingredients sourced from Yokohama Central Wholesale Market. The site makes it easy to find market-connected shops by area or category and brings Yokohama food culture closer to everyone.
Yokohama Central Wholesale Market brings together fresh seafood, produce, and many other ingredients used by restaurants. We introduce shops that source from the market and clearly share their commitment to ingredients and what makes each shop special.
For customers, it is a way to discover shops that buy from the market. For registered shops, it is an opportunity to explain their sourcing and dedication to food.
Clearly shows customers that a shop sources ingredients from the market.
Search Yokohama Market Direct Shops by area or category.
Promotes market-connected shops and helps them reach local customers.
FLOW
Ingredients arriving at Yokohama Market are selected by wholesalers and professional buyers before reaching each shop. We make that connection visible, helping customers choose with confidence and discover new places to visit.
Fresh seafood, produce, and many other foods arrive at Yokohama Central Wholesale Market from across Japan.
Wholesalers and professional buyers select ingredients according to quality and intended use.
Market-sourced ingredients are served as dishes or sold as products at each shop.
The website and in-store signs clearly show the connection between the market and each shop.
MERIT
Knowing that a shop buys from the market helps customers appreciate its care for food and ingredients.
A visible connection to the market gives customers greater confidence and anticipation when choosing a shop.
Learning about market ingredients and local shops brings Yokohama food culture closer to you.
MARK
Registered shops display Yokohama Market Direct Shops stickers, posters, or certificates. Look for them when visiting a market-sourced shop.
Displayed at entrances or storefronts to identify Yokohama Market Direct Shops.
Displayed inside or outside to show that the business is a Yokohama Market Direct Shop.
Certifies that the business is registered as a Yokohama Market Direct Shop.
Use this site to find registered shops serving or selling ingredients sourced from Yokohama Market. Restaurant operators who wish to be listed can review the requirements and application process on the listing information page.